Rome wasn’t built in a day and Attesa will be no different. But who could have imagined the magnitude of processes, approvals, maneuvers and paperwork necessary for building America’s most advanced motorsports and transportation design community?

Almost two years ago yours truly became part of the team that’s developing Attesa, the 2360-acre master planned community near Case Grande catering to the automotive, motorcycle and motorsports technology communities.

We’re also going to be an internationally renowned home for the performance enthusiasts who need to satisfy their passion for performance and speed in an exclusive, luxury club environment.
That’s been the plan all along.

But I’m a marketing, advertising and communications guy. I simply had no idea there was so much involved in getting this project off the ground.

So the purpose of this of this entry is addressing the many responses to us, asking “When are you going to break ground?”

Short answer: As soon as we get to the end of a very, very long and winding road.

Long answer: After we’ve dotted every I, crossed every tee, proven the theory of relativity and pledged our first born.

This isn’t like some sim city building game. It’s far more complicated. And real. And time consuming.

If you visit our website, you can see the companies allied with us on building Attesa. None is more important than another; each is an integral part of the team that is getting us through the regulatory obstacle courses (and truth be told, most agencies have been extremely reasonable) towards permission to finally begin construction.

For instance. We have to have plans that seemingly every city, state and federal agency can review, question, approve or deny. Our plans have to consider every single aspect of a small city, from infrastructure, zoning, utilities and streets to sewers, building codes, noise levels and even airspace permissions – because we’re going to have a 6000-ft. private air strip.

Our partners have to figure out the solutions that will be incorporated into the plans. In some cases, they’ve been working for more than 24 months, even though we only announced Attesa last June. When this first set of plans are approved we start again, this time with new, actual construction plans that the folks who move earth, pour concrete, pave asphalt, lay pipe and wire and build neighborhoods will use.

When we started this project we were optimistic we could break ground, after completing the entitlements phase, in third quarter 2017. We remain optimistic that will still be the case.